Digital Marketing Specialist

Careers

Location

Hanoi City

We are looking for a highly motivated and creative Digital Marketing Specialist to join our dynamic marketing team. If you’re passionate about digital marketing, have a track record of successful campaigns, and thrive in a fast-paced environment, we want to hear from you.

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Requirements

Position Description

Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Plan and manage digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to achieve target ROI and KPIs.
Create and optimize landing pages and website content for conversion rate optimization (CRO).
Manage and grow our social media presence, including content creation, scheduling, and community engagement.
Utilize email marketing tools to create and execute email campaigns, newsletters, and drip sequences.
Monitor and analyze digital marketing performance using analytics tools such as Google Analytics and social media insights.
Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
Collaborate with content creators to ensure content aligns with SEO best practices and marketing goals.
A/B test marketing campaigns to optimize performance and identify opportunities for improvement.
Prepare and present regular reports on digital marketing efforts and outcomes to key stakeholders.
Work closely with cross-functional teams to align marketing strategies with broader business objectives.
Other tasks assigned by supervisor

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
At least 3 years of experience in digital marketing, including expertise in paid advertising, social media, SEO, and email marketing.
Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, email marketing software, and marketing automation tools.
Strong analytical skills and the ability to interpret data to make data-driven decisions.
Excellent written and verbal communication skills.
Creative mindset with the ability to generate and execute innovative marketing ideas.
Google Analytics and digital marketing certifications are a plus.
Language: English and Vietnamese

Benefits

Competitive salary. Performance based award
Annual leave, working conditions follow Vietnam labor laws
“FPT Care” health insurance provided by AON and is exclusive for FPT employees
International, dynamic, friendly working environment
Successful candidates will be offered a friendly, motivated working environment
Continuous development of hard and soft skills through work and professional trainings

How is the recruitment process with us?

The recruitment process with FPT Digital usually goes through 3 steps

01 Test (required for some positions)

If we see that you are potential candidate from the CV, you will be invited to take part in a test prior the 1st interview. With this test, we’ll gain a through understanding of you, your throughts and how you interact, and solve the problem.

02 Aptitude interview

If the test you’ve done matches our expectation, we’ll invite you to our office for the aptitude interview. You will meet our colleagues from the domain or department that you applied for.

03 HR interview

After the aptitude interview, you will enter the last interview with our HR & operation leaders to test your interaction skill and your suitability to fit in the organization.