1. 02:22 - Requirements of understanding customers. 2. 05:24 - Difficulties while approaching new markets. 3. 08:50 - Retailers’ role in connecting with manufacturers, building eco-system to enhance customer experiences. 4. 13:55 - The role of understanding and enhance customer experience. 5. 17:08 - Business models enterprises should implement. 6. 18:59 - The effect of digital transformation to retailers in B2B2C model. 7. 30:56 - Reality from manufacturers when implementing digital transformation in D2C model. 8. 39:43 - Lesson learned for manufacturers. 9. 45:55 - Notes when transferring from traditional model to providing digital experience to customers.