Before technologies developed, there were two main business models that Vietnamese businesses had been using: B2B and B2C. However, as the current situation has changed, new opportunities are opening up for businesses in general. Technology has improved the customer experience; at the same time creating new business models, including a combination of manufacturers, distribution and users (B2B2C) or direct distribution of products to customers (via genuine stores, websites, e-commerce) without going through any distribution channel (D2C).
For businesses that are manufacturers, how they are approaching customers; What positive changes have been made to the business in the digital transition towards enhancing the customer experience. In the D2C model, what role do retailers play in connecting manufacturers and consumers? Besides, how they are building an ecosystem in which customer data sharing is optimized, helping to enhance customer experience. And from a consulting point of view, what should be taken into account when applying and implementing these new models.
