Unlocking Global Markets: How Digital and Green Transformation Shape the Future of E-commerce - FPT Digital
Unlocking Global Markets: How Digital and Green Transformation Shape the Future of E-commerce
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Unlocking Global Markets: How Digital and Green Transformation Shape the Future of E-commerce

FPT reaffirmed its pioneering position in digital and green transformation trends at the event “Digital Transformation in Cross-border E-commerce Enterprises (E2E)” held in Ho Chi Minh City. At the event, Mr. Le Vu Minh – Consulting Director at FPT Digital – emphasized the importance of integrating digital technology with sustainable development initiatives. This dual approach not only optimizes business operations but also enhances competitiveness. The simultaneous application of digital and green transformation will help e-commerce enterprises expand into international markets, create long-term value, and ensure sustainable growth in the context of increasing globalization.

In today’s rapidly evolving digital era, digital transformation has become the driving force behind sustainable business development. More than just adopting technology, digital transformation helps businesses restructure models, optimize processes, and enhance customer experiences.

The event on October 4, 2024, at the Sheraton Saigon Hotel, attracted senior leaders from major corporations such as KIDO, FPT, and Saigon Books. Mr. Le Vu Minh shared FPT’s 36-year digital transformation journey and practical global experiences that have enabled businesses to thrive.

Photo 1. The event “Digital Transformation in Cross-border E-commerce Enterprises (E2E)” attracted the attention of senior leaders from major corporations such as KIDO, FPT, and Saigon Books.

Culture of Innovation – The Foundation for Success

One of the key factors contributing to FPT’s success in digital transformation is its culture of innovation. Over the past eight years, FPT has implemented more than 7,900 initiatives, generating over VND 1,000 billion in additional value. This success stems from the strategic combination of training, communication, and incentives through innovation programs like iKhiến.

Photo 2. According to Mr. Le Vu Minh, one of the key factors contributing to the success of digital transformation projects at FPT is its culture of innovation.

FPT emphasizes building a strong digital culture across the organization. With over 80,000 employees participating in annual digital skills training, the company ensures that everyone can adapt quickly to changes and continuously improve. Mr. Minh highlighted that this cultural connection helps employees stay motivated and contribute to the company’s digital transformation success.

Dual Transformation: Digital and Green Initiatives

FPT not only leads in digital transformation but is also advancing green transformation by integrating green technology solutions into its development strategy. Green technology initiatives, such as energy management and sustainable solutions, help businesses reduce their environmental impact while generating long-term economic value.

FPT underscores the need to balance economic growth with environmental protection. Digital transformation must go hand-in-hand with stringent data governance, information security, and social responsibility. This long-term strategy helps businesses not only survive but also thrive sustainably in a volatile global market.

According to Mr. Minh, green technology initiatives are crucial not just for reducing environmental impact but also for creating enduring economic benefits.

FPT Digital’s Recommendations for E-commerce Enterprises

To successfully embark on digital transformation, FPT consultants recommend that businesses assess their digital readiness, identify their starting point, and evaluate their current level of digital maturity. Understanding these factors is essential to determine the appropriate roadmap for each stage of development.

Mr. Minh emphasized that businesses should avoid rushing into digital transformation without having a clear understanding of the overall picture, identifying key issues, and mapping out the transformation steps. With this strategic framework, businesses can pinpoint where to begin and prioritize the integration of technology into management and customer experience enhancement. This approach ensures optimal business performance without overburdening the organization.

He further stressed that digital transformation should always be integrated with sustainable development, focusing on improving governance capabilities, addressing social factors, and protecting the environment. In the context of increasing globalization, the ability to develop sustainably is seen as a long-term competitive advantage. This is essential for e-commerce businesses to achieve lasting, sustainable growth.

Photo 3. The event took place on October 4, 2024, in Ho Chi Minh City and received positive feedback from the attendees.
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