Manufacturing enterprises expect to aim for a comprehensive and cohesive between online and offline customer experience in order to represent the unique identity of the businesses. Therefore, understanding the appropriate approach and method to deploy the D2C model are necessary for every business in enhancing the customer journey. On the other hand, from the business governance perspective, how to manage the operations to deliver the committed experience? How can the contribution of information technology and digital transformation can make the process seamless and more deeply connected.

Part 2 of the report “D2C – Direct to Consumers of manufacturing enterprises” provides comprehensive view of how should businesses approach and focus on the implementation process to ensure the connection between online and offline, provide a consistent customer experience, and effectively solve operational problems.

FPT Digital’s Report on D2C – Direct to Consumers of manufacturing enterprises, including:

• Approaching the D2C model
• Implementing the D2C model
• New technologies to effectively support D2C applications and success stories