Customer experience is one of the top priorities in the product and service development strategy of most current businesses. Along with the support of the digital platform, businesses can completely achieve excellence in customer experience.

Each touchpoint in the customer journey contains opportunities for businesses to express understanding to deliver the best experiences to their customers. Enterprises that skillfully combine advanced technologies such as AI, Big Data, IoT, Metaverse virtual world, and a “customer-centric” culture will create a sense that the brand is superior to competitors, helping businesses accelerate and lead in the market. Learn more about technology trends and strategic plans to redesign the customer journey.

FPT Digital’s report about Pillars of building excellent customer experience includes:

• Enhance customer experience through positive emotions
• Technology trends of building excellent customer experiences
• Strategic planning recommendations “Excellent Customer Experience”